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Lavazza Partners with Museo Egizio for Bicentenary Celebrations

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Lavazza Partners with Museo Egizio for Bicentenary Celebrations

A Historic Collaboration

Lavazza, the renowned Italian coffee company, has announced a partnership with the Museo Egizio, the world’s second oldest institution dedicated to Egyptian civilization. This collaboration comes ahead of the museum’s bicentenary and aims to enhance the cultural experience for visitors.

A Coffee Corner in History

The combination of coffee and museums has become a beloved tradition, offering museum-goers a cozy spot to enjoy a hot cup of coffee after exploring exhibits. This partnership will bring a new coffee shop to the Piazza Egizia, providing specialized consulting on coffee preparation and service.

Revitalizing Piazza Egizia

The Piazza Egizia will undergo a major transformation as part of the museum’s redevelopment project. This space will become the departure point for new exhibition paths, featuring new rooms and cultural insights. The coffee shop, developed with Lavazza’s collaboration, will be a shared space open to all.

A Symbol of Importance

The Egyptian Museum’s restyling project highlights its significance not only for the city of Turin but also at a national and international level. The Piazza Egizia will be the focal point of the redevelopment, featuring a new courtyard covered by a steel and glass roof designed by the renowned Rotterdam firm OMA.

Consolidating Ties and Inspiring Others

By actively participating in the transformation of the Egyptian Museum for its bicentenary, Lavazza aims to strengthen its ties with Turin and the local community. The company has always valued culture and art for their ability to bring people together and serve as a source of inspiration.

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Coffee Industry and News

Master’s Degree in Coffee Economics and Science Kicks off in Italy

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Master’s Degree in Coffee Economics and Science Kicks off in Italy

Global Participation

The 13th edition of the Master’s degree in Coffee Economics and Science – Ernesto Illy has begun in Trieste, Italy, with 24 students from 18 different countries participating in the program.

Program Details

The course provides academic-professional training on various aspects of coffee production, from the plant to the final product, emphasizing quality and ethics throughout the process.

International Collaboration

The educational project involves collaboration with organizations such as illycaffè, the University of Trieste, the University of Udine, and others, aiming to create professionals in the coffee industry with an ethical and sustainable approach.

Scholarship Opportunities

Financial support, including scholarships and coverage of tuition fees, housing costs, and teaching materials, is available for students from various nationalities participating in the program.

Commitment to Sustainability

The Fondazione Ernesto Illy emphasizes the importance of promoting ethical and sustainable practices in the coffee sector, working with students worldwide to uphold quality and ethics in coffee production and marketing.

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Coffee Industry and News

Saudi Arabia Joins International Coffee Organization: A Historic Moment

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Saudi Arabia Joins International Coffee Organization: A Historic Moment

Signing the Agreement

HRH Prince Khalid Bin Bandar Bin Sultan Bin Abdulaziz Al Saud expressed his excitement on the Kingdom of Saudi Arabia joining the International Coffee Organization, highlighting the deep-rooted history of traditional Arabic coffee as a symbol of Arabian hospitality.

A Landmark Occasion

In a historic move, Saudi Arabia signed the International Coffee Agreement (ICA) 2022 at the ICO headquarters in London, marking its official entry into the global coffee community after 60 years of the organization’s existence.

Celebrating Saudi Coffee Culture

Coffee holds a significant place in Saudi Arabian culture, blending modern coffee trends with traditional practices like brewing qahwa with cardamom in ornate finjan cups. The country’s rich coffee heritage is now set to make a unique mark on the global stage.

A Vision for the Future

With plans to boost national coffee production and promote sustainability in the industry, Saudi Arabia’s Public Investment Fund has invested $319 million in the Saudi Coffee Company. The updated agreement with ICO is seen as a key step towards fulfilling the country’s ambitions for the coffee sector.

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Coffee Industry and News

Costa Coffee Partners with Sainsbury’s to Open Eleven New Stores Across the UK

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Costa Coffee Partners with Sainsburys to Open Eleven New Stores Across the UK

New Cafe Experience

Costa Coffee and Sainsbury’s have joined forces to launch eleven new stores within Sainsbury’s supermarkets, catering to customers looking for a fantastic cafe experience.

Investment and Job Opportunities

With an investment exceeding £3 million, Costa Coffee’s modern and inviting store design will offer customers a place to connect with friends and family, with the added convenience of picking up groceries at Sainsbury’s. The collaboration is set to create over 100 job opportunities and provide training for the next generation of Costa Coffee Baristas.

Expanding Relationship

This new store tie-up is the latest step in the strong relationship between Costa Coffee and Sainsbury’s, offering customers a wide range of coffee options, from in-store experiences to on-the-go cups and at-home enjoyment.

Customer Convenience

Sainsbury’s Director of Fresh Food, Richard Crampton, expressed excitement about the convenience Costa Coffee stores will bring to customers, providing a great option to stop for a drink or snack during their shopping experience.

First Store Opening

The inaugural Costa Coffee store at Sainsbury’s Farlington Superstore in Portsmouth is the first of many planned openings, offering a contemporary and relaxing setting for customers to enjoy a pick-me-up beverage or food item.

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