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Nutella Celebrates 60th Anniversary with New Product Innovations and Positive Campaign

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Nutella Celebrates 60th Anniversary with New Product Innovations and Positive Campaign

A Legacy of Innovation and Entrepreneurship

Nutella, the beloved hazelnut spread, is marking a major milestone as it celebrates its 60th anniversary. What started as a humble invention in Italy has now become an iconic global brand, spreading smiles in over 170 countries worldwide.

The story of Nutella begins with Pietro Ferrero, the founder of Ferrero Group, who developed the product in response to cocoa supply shortages after World War II. The original recipe combined a hint of cocoa with hazelnuts, a local delicacy in Piedmont, Italy. It wasn’t until 1964 that Pietro’s son, Michele Ferrero, evolved the product into the Nutella spread we know and love today.

A Range of New Product Experiences

Throughout its 60-year journey, Nutella has continued to innovate and evolve, offering people new and exciting ways to enjoy their favorite spread. From the launch of its first on-the-go snack, Nutella &GO!, in 2005 to the introduction of Nutella Biscuits – the first biscuit with a creamy Nutella heart – in 2019, the brand has constantly pushed the boundaries of taste and convenience.

More recently, Nutella expanded its range with fresh bakery products such as Nutella Muffin and Nutella Croissant. In 2017, the Nutella Café opened in Chicago, becoming a destination for Nutella fans from around the world.

Spreading Smiles and Positivity

At its core, Nutella is a brand that believes in spreading smiles and positivity. To celebrate its 60th anniversary, Nutella is launching the #GiveANutellaSmile campaign, aiming to spread the power of positivity across geographies. The campaign encourages people to find moments of togetherness and share a smile with Nutella.

As part of the campaign, Nutella will release limited-edition jars featuring characters that bring a smile to our faces – from chefs to rockstars, dreamers to romantics. Additionally, Nutella is launching a special digital activation on its website, allowing consumers to create personalized stickers and messages for their jars.

A Commitment to the Future

Giovanni Ferrero, Executive Chairman of Ferrero Group, expressed the brand’s commitment to building on its legacy of innovation and positivity. Nutella will continue to find new ways to offer fans choice and spread smiles across the globe. With passion, creativity, and innovation, Nutella aims to keep the world smiling for years to come.

So, whether you’re spreading Nutella on your morning toast or indulging in one of their new product experiences, you can be sure that Nutella will always bring a smile to your face.

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Coffee Industry and News

Coffee Grounds and Bamboo Could Power Future Batteries

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Coffee Grounds and Bamboo Could Power Future Batteries

X-BATT Breakthrough in Lithium-Ion Battery Technology

A pioneering company, X-BATT, has introduced innovative composite anode materials using renewable, bio-derived resources like wood, bamboo, and even spent coffee grounds. This breakthrough research aims to revolutionize energy storage applications and address the rising demand for lithium-ion batteries.

Utilizing Agricultural Waste for Sustainable Energy Solutions

By utilizing agricultural waste products as a carbon source, X-BATT is working towards reducing the reliance on foreign critical materials for batteries. Their approach not only promotes sustainable economic growth but also helps in reducing greenhouse gas emissions and promoting carbon sequestration through a circular economy model.

High-Performance Batteries with Biobased Anode Materials

The research highlights the potential of biobased resources like corn husk, rice husk, and coffee grounds in creating anode materials with higher specific capacity and better rate capability than traditional graphite. This innovation not only enhances battery efficiency but also aligns with principles of renewable energy and sustainability.

Future Collaboration and Commercialization Plans

X-BATT, led by CEO Bill Easter, is committed to collaborating with various entities to further develop and commercialize this groundbreaking technology. With the potential to significantly impact the global energy storage market, X-BATT’s research opens up new possibilities for sustainable energy solutions.

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Coffee Industry and News

Viennese Coffee Brand, Julius Meinl, Joins Initiative to Address Climate Change in Coffee Production

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Viennese Coffee Brand, Julius Meinl, Joins Initiative to Address Climate Change in Coffee Production

Commitment to Climate Change

Julius Meinl, a premium Viennese coffee brand, has officially joined the initiative for coffee&climate (c&c) to tackle the challenges faced by smallholder coffee farming families due to climate change. This move marks a significant milestone in the ongoing efforts to address the impact of climate change on the coffee industry.

Adding Value to the Alliance

Julius Meinl’s entry into c&c adds substantial value to the alliance, recognizing the urgency of addressing climate change within the coffee sector. The company’s commitment aligns with c&c’s goal of effective responses to climate change, increasing resilience, and improving the livelihoods of smallholder coffee farming families.

Family Commitment to Sustainability

Christina Meinl, a fifth-generation family member of Julius Meinl, expressed the company’s dedication to sustainable initiatives, stating that they aim to positively impact the entire coffee industry through ethical sourcing and sustainable practices.

Focus on Sustainable Practices

Marcel Loeffler, CEO of the Julius Meinl Group, outlined the company’s commitment to spreading Vienna’s coffeehouse culture worldwide while ensuring a more sustainable and fair future for farmers and consumers. Initiatives in Colombia and Uganda focus on promoting best practices and ensuring sustainable livelihoods for farmers.

Collaborative Efforts for Climate Resilience

Stefan Ruge, c&c Program Manager, emphasized the significance of the partnership with Julius Meinl in addressing climate change challenges and supporting smallholder coffee farming families. The collaboration aims to develop climate-resilient production systems to enhance sustainability and livelihoods in coffee communities.

Ensuring Coffee Sustainability

Amid the threats posed by climate change, the coffee sector requires close collaboration to ensure resilient coffee livelihoods and healthy landscapes. Julius Meinl’s participation in c&c will play a crucial role in this collaborative effort to support smallholder coffee farming families.

About the Initiative

The initiative for coffee&climate (c&c) is a partnership of private and public actors striving to support smallholder coffee farming families in responding to climate change, increasing resilience, and improving livelihoods in coffee-producing regions.

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Coffee Industry and News

TOMORO COFFEE Expands into Singapore and Beyond

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TOMORO COFFEE Expands into Singapore and Beyond

International Expansion

TOMORO COFFEE, known for its top-notch coffee quality, has opened its first store in Singapore and plans to venture into the Philippines in the coming months. The brand aims to establish itself as Southeast Asia’s premier coffee chain with a focus on uniformity and efficiency across all its outlets.

Commitment to Quality

Under the leadership of CEO Star Yuan, TOMORO COFFEE is on a mission to democratize specialty coffee, offering a unique and affordable coffee experience. The brand carefully selects 100% Arabica beans from regions like Brazil, Colombia, and Ethiopia to ensure a flavorful cup every time.

Future Plans and Innovation

As TOMORO COFFEE expands, it envisions opening more stores in Singapore and beyond. The brand is dedicated to sustainability and quality, continuously investing in automation solutions to enhance efficiency and maintain top-notch coffee standards. Through strategic partnerships with international brands, TOMORO COFFEE aims to provide customers with healthier and more delightful options.

An Ambitious Journey

With a commitment to core values of quality, affordability, and sustainability, TOMORO COFFEE is redefining the coffee experience and setting the stage for a coffee revolution in Southeast Asia. Join the extraordinary odyssey and be part of TOMORO COFFEE’s mission to become the region’s leading coffee chain.

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