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Costa Coffee opens its first outlet in Belgium

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Costa Coffee opens its first outlet in Belgium

Brussels welcomes the renowned British coffee shop chain

BRUSSELS, Belgium – Lagardère Travel Retail announced the opening in Liège-Guillemins station of the first Belgian Costa Coffee outlet, the renowned British coffee shop chain owned by Coca-Cola Company. This milestone marks a significant step in expanding our footprint in the Travel Retail foodservice sector, representing our first outlet in the Belgian foodservice market.

A unique coffee experience for residents and travelers

Strategically located in the Liège-Guillemins station, this Costa Coffee outlet offers a unique coffee experience to both residents and travelers. They can now enjoy a diverse array of premium crafted coffees and a selection of fresh products, both within our store and on the go. The outlet is poised to become a preferred destination for coffee lovers.

Embracing Belgian flavors

The food selection has been carefully curated to cater to the preferences of local customers, incorporating beloved Belgian flavors such as waffles and frangipane tarts. The collaboration with Costa Coffee has been remarkable throughout the whole process. Their expertise and passion for quality coffee have enabled Lagardère Travel Retail to create a welcoming and authentic space to rest, meet and enjoy in the iconic Liège-Guillemins station.

Commitment to sustainability

Costa Coffee and Lagardère Travel Retail are jointly committed to ambitious sustainability initiatives. Since 2008, all Costa Coffee beans have been Rainforest Alliance certified, reflecting the brand’s dedication to environmental responsibility. This commitment is pivotal for both Costa Coffee and Lagardère Travel Retail as we strive to uphold the highest standards of sustainability across our operations.

Expansion in the foodservice business

The opening of this Costa Coffee outlet is a testament to Lagardère Travel Retail commitment to the growth of its foodservice business, strengthening its position as a leader in the Travel Retail sector. Mélanie Guilldou, EVP Foodservice Lagardère Travel said: “I am delighted to see the evolution of our long-lasting collaboration with Costa Coffee, reaching new heights with the opening of our first Costa Coffee outlet in Belgium. This expansion into a new country is testament of our growth achieved over the past decade, solidifying Lagardère Travel Retail’s leading position among the global players in the foodservice landscape in Travel Retail.”

Continued partnership

Lagardère Travel Retail stands as the largest Costa Coffee franchisee in Europe, overseeing an extensive network of 186 stores in 6 countries. With the recent acquisitions in Poland and Latvia, Belgium becomes the 7th country to join this flourishing partnership, contributing to the continued expansion of this collaboration.

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Coffee Industry and News

Master’s Degree in Coffee Economics and Science Kicks off in Italy

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Master’s Degree in Coffee Economics and Science Kicks off in Italy

Global Participation

The 13th edition of the Master’s degree in Coffee Economics and Science – Ernesto Illy has begun in Trieste, Italy, with 24 students from 18 different countries participating in the program.

Program Details

The course provides academic-professional training on various aspects of coffee production, from the plant to the final product, emphasizing quality and ethics throughout the process.

International Collaboration

The educational project involves collaboration with organizations such as illycaffè, the University of Trieste, the University of Udine, and others, aiming to create professionals in the coffee industry with an ethical and sustainable approach.

Scholarship Opportunities

Financial support, including scholarships and coverage of tuition fees, housing costs, and teaching materials, is available for students from various nationalities participating in the program.

Commitment to Sustainability

The Fondazione Ernesto Illy emphasizes the importance of promoting ethical and sustainable practices in the coffee sector, working with students worldwide to uphold quality and ethics in coffee production and marketing.

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Coffee Industry and News

Saudi Arabia Joins International Coffee Organization: A Historic Moment

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Saudi Arabia Joins International Coffee Organization: A Historic Moment

Signing the Agreement

HRH Prince Khalid Bin Bandar Bin Sultan Bin Abdulaziz Al Saud expressed his excitement on the Kingdom of Saudi Arabia joining the International Coffee Organization, highlighting the deep-rooted history of traditional Arabic coffee as a symbol of Arabian hospitality.

A Landmark Occasion

In a historic move, Saudi Arabia signed the International Coffee Agreement (ICA) 2022 at the ICO headquarters in London, marking its official entry into the global coffee community after 60 years of the organization’s existence.

Celebrating Saudi Coffee Culture

Coffee holds a significant place in Saudi Arabian culture, blending modern coffee trends with traditional practices like brewing qahwa with cardamom in ornate finjan cups. The country’s rich coffee heritage is now set to make a unique mark on the global stage.

A Vision for the Future

With plans to boost national coffee production and promote sustainability in the industry, Saudi Arabia’s Public Investment Fund has invested $319 million in the Saudi Coffee Company. The updated agreement with ICO is seen as a key step towards fulfilling the country’s ambitions for the coffee sector.

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Coffee Industry and News

Costa Coffee Partners with Sainsbury’s to Open Eleven New Stores Across the UK

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Costa Coffee Partners with Sainsburys to Open Eleven New Stores Across the UK

New Cafe Experience

Costa Coffee and Sainsbury’s have joined forces to launch eleven new stores within Sainsbury’s supermarkets, catering to customers looking for a fantastic cafe experience.

Investment and Job Opportunities

With an investment exceeding £3 million, Costa Coffee’s modern and inviting store design will offer customers a place to connect with friends and family, with the added convenience of picking up groceries at Sainsbury’s. The collaboration is set to create over 100 job opportunities and provide training for the next generation of Costa Coffee Baristas.

Expanding Relationship

This new store tie-up is the latest step in the strong relationship between Costa Coffee and Sainsbury’s, offering customers a wide range of coffee options, from in-store experiences to on-the-go cups and at-home enjoyment.

Customer Convenience

Sainsbury’s Director of Fresh Food, Richard Crampton, expressed excitement about the convenience Costa Coffee stores will bring to customers, providing a great option to stop for a drink or snack during their shopping experience.

First Store Opening

The inaugural Costa Coffee store at Sainsbury’s Farlington Superstore in Portsmouth is the first of many planned openings, offering a contemporary and relaxing setting for customers to enjoy a pick-me-up beverage or food item.

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