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Coffee Marketplace COFE Partners with De’Longhi and JAZEAN to Enhance Home-Brewing Experience in Saudi Arabia

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Coffee Marketplace COFE Partners with DeLonghi and JAZEAN to Enhance Home-Brewing Experience in Saudi Arabia

Revolutionizing the Coffee Ecommerce Segment

COFE, the leading online coffee marketplace in the Middle East and North Africa (MENA) region, has announced its trilateral partnership with De’Longhi (Ahmed Abdulwahed) and JAZEAN, a brand by Saudi Coffee Company. This collaboration aims to combine premium Italian coffee machines with top-tier Saudi coffee beans, creating a seamless and exceptional home-brewing experience for coffee lovers.

Accelerating Growth in the Home-Brewing Sector

COFE has experienced a steady month-over-month growth of 26% in the home-brewing sector. With this partnership, the platform is committed to further expanding its offerings and providing outstanding value to its loyal users in the Kingdom of Saudi Arabia.

An Empowering Collaboration

The partnership between COFE, De’Longhi, and JAZEAN is set to propel the Saudi coffee industry into the digital era. By connecting local producers with end users, this collaboration empowers the Saudi coffee community and showcases the deep complexity and quality of Saudi coffee to the world.

Supporting Local Coffee Farmers and Production

By combining the strength of De’Longhi’s advanced coffee machines, COFE Market’s reach, and JAZEAN’s homegrown coffee beans, this partnership supports local coffee farmers and production in Saudi Arabia. It aligns seamlessly with the country’s rich national coffee heritage and represents innovation, vast outreach, and persistent passion.

Growing Popularity of Home-Brewing in Saudi Arabia

The home-brewing and entire coffee sector in Saudi Arabia has gained significant support from COFE app users. In the GCC region, the home-brewing market was worth USD 74.1 million in 2020 and is expected to reach USD 131.8 million by 2028. Additionally, the eCommerce market for coffee machines in Saudi Arabia is projected to grow to USD 2.8 million by 2023, making up 1.9% of the country’s overall eCommerce market for small appliances. The market volume is anticipated to reach USD 5.3 million by 2027, with a compound annual growth rate (CAGR) of 17.5% from 2023 to 2027.

With this trilateral partnership, COFE, De’Longhi, and JAZEAN are revolutionizing the coffee ecommerce segment and enhancing the home-brewing experience in Saudi Arabia. As the demand for high-quality coffee and the convenience of home-brewing continues to grow, this collaboration aims to provide coffee enthusiasts with a haven of ease, creativity, and exceptional coffee products and services.

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Coffee Industry and News

Browns Investments PLC Completes Acquisition of James Finlay Kenya

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Browns Investments PLC Completes Acquisition of James Finlay Kenya

Expanding into the Kenyan Tea Industry

Browns Investments PLC, a leading plantation business based in Sri Lanka, has finalized its acquisition of Kenyan tea estates business James Finlay Kenya from Finlays. This move marks Browns’ first investment in the Kenyan tea industry and presents an exciting opportunity for growth.

A Sustainable Approach to Growth

Finlays selected Browns Investments PLC as the approved buyer due to its strong legacy of guiding tea estates to continued growth, while also prioritizing sustainability and supporting the local workforce and communities. Browns has a proud heritage in operating plantation businesses and has demonstrated its commitment to sustainable growth through its successful acquisition of Finlays’ Sri Lankan tea estates business in December 2021.

The Acquisition Details

James Finlay Kenya is a leading grower, manufacturer, and supplier of Kenyan tea, covering a self-contained area of 10,300 hectares. The sale includes all parts of James Finlay Kenya Ltd except the Saosa tea extraction facility, which will remain under Finlays’ ownership and be renamed ‘Finlays Extracts, Kenya’.

A Bright and Exciting Vision

James Finlay Kenya will be rebranded as ‘Browns Plantations Kenya’ in the near future. Browns Investments PLC sees this acquisition as an opportunity for continued growth and is committed to maintaining a close relationship with the JFK community. Additionally, 15% of shares in James Finlay Kenya will be owned by members of the local community.

Investing in Kenya’s Tea Industry

Finlays, with its long history in Kenya, will continue to invest in the country through its ownership of the Saosa tea extracts facility and its Kenyan tea sourcing and packing operation, James Finlay Mombasa. Saosa adds significant value to the Kenyan economy by manufacturing a range of tea extracts and aromas.

James Woodrow, Group Managing Director of Finlays, expressed his confidence in Browns Investments PLC, stating, “In Browns Investments, the JFK community has a conscientious new investor with a bright and exciting vision. While this marks the end of an era, we are delighted that members of the local community will have a stake in the future success of James Finlay Kenya.”

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New EU Data Act Aims to Boost Data Access and Sharing

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New EU Data Act Aims to Boost Data Access and Sharing

EU Takes the Lead in Data Industry

The European Council has adopted the Data Act, a new rule aimed at promoting fair access to and use of data in the EU. The act places obligations on manufacturers and service providers to allow users to access and reuse data generated by their products and services, from coffee machines to wind turbines. It also allows users to share their data with third parties, such as mechanics or insurance companies.

Unlocking Economic Potential

The Spanish Minister of Digital Transformation, José Luis Escrivá, believes that the adoption of the Data Act is a significant step towards creating a Europe fit for the digital age. He states, “The new law will unlock a huge economic potential and significantly contribute to a European internal market for data. Data trading and the overarching use of data will be boosted, and new market opportunities will open to the benefit of our citizens and businesses across Europe.”

Key Objectives of the Regulation

The Data Act aims to achieve the following:

  • Establish new rules for accessing and using data generated in the EU across all economic sectors
  • Ease the switching between providers of data processing services
  • Implement safeguards against unlawful data transfer
  • Develop interoperability standards for data reuse between sectors

Empowering Individuals and Businesses

The new law gives individuals and businesses greater control over their data by reinforcing the right to portability. This means that they can easily copy or transfer data generated by smart objects, machines, and devices across different services. The aim is to empower consumers and companies, allowing them to have a say in how their connected product data is used.

Access to IoT Data

The Data Act focuses on the functionalities of data collected by connected products, rather than the products themselves. It introduces the distinction between ‘product data’ and ‘related service data’, allowing readily available data to be shared.

Protection of Trade Secrets and Dispute Settlement

The new law ensures a level of protection for trade secrets and intellectual property rights, while also providing safeguards against abusive behavior. While promoting data sharing, the regulation also aims to support EU industries and establish dispute settlement mechanisms.

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Coffee Industry and News

Canada Dry Mott’s Inc. and Geloso Group Partner to Expand Distribution of #1 Caesar Brand in Quebec

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Canada Dry Mott’s Inc. and Geloso Group Partner to Expand Distribution of #1 Caesar Brand in Quebec

Exclusive Partnership to Introduce Mott’s Clamato Caesar in Quebec

Canada Dry Mott’s Inc., operating as Keurig Dr Pepper Canada, and Geloso Group of Companies have announced an exclusive partnership to expand the distribution of Canada’s #1 Caesar brand in Quebec. Geloso Group, a manufacturer and producer of premium malt beverages, will have exclusive rights to produce and sell the malt-based Mott’s Clamato Caesar in the province. The partnership aims to increase the reach and distribution of this iconic Canadian beverage.

Expanding the Ready-to-Drink Category in Canada

Keurig Dr Pepper Canada is looking to tap into new opportunities in the ready-to-drink category in Canada. By partnering with Geloso Group, a Quebec-based company with expertise in malt-based beverages, Keurig Dr Pepper Canada aims to expand its cold beverage portfolio. This mutually beneficial agreement will allow both companies to capitalize on the success of the Mott’s Clamato Caesar and reach a wider audience.

A Testament to Quality Craftsmanship and Brand Building

Geloso Group is proud to enter into an exclusive partnership with Keurig Dr Pepper Canada. This partnership is a testament to Geloso Group’s quality craftsmanship in beverages and exceptional brand building capabilities. As the natural choice to entrust the success of the Mott’s Clamato Caesar in Quebec, Geloso Group is excited to bring this iconic beverage to consumers across the province.

New Malt-Based Ready-to-Drink Caesar Coming in 2024

Starting in the Spring of 2024, consumers in Quebec can look forward to two signature flavors of the malt-based ready-to-drink Mott’s Clamato Caesar. The Original and Extra Spicy versions will be available in six or twelve packs of 341 ml cans, as well as single serve 458 ml cans. Quebec grocery and convenience retailers will carry the new beverage, allowing consumers to enjoy their national cocktail in a convenient format.

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